In 1994, PepsiCo and Starbucks combined a top of the line distribution system with a top of the line coffee brand to create the “North American Coffee Partnership.” Twenty-two years and a whole lot of hard work later, these 2 forces have created a $22 billion brand that continues to rise above any and all competition.
However, as we head into 2017, things are “heating up” in the ready-to-drink coffee category. Coca-Cola has partnered with three different brands in this category who are ready to give the NAB a fight for the top spot- Dunkin Donuts, Gold Peak and Monster Caffe. However, the NAB has plans to ensure that they remain on top of all competition, despite strong entrants into this space.
Stay tuned throughout 2017 to see how Starbucks and PepsiCo will continue to dominate the ready-to-drink coffee!