A partnership worthy of a zombie apocalypse, AMC and Mountain Dew are working together for the eighth season of “The Walking Dead”. The season premiers on October 22nd, which will also be the show’s 100th episode! The show has been #1 on television for the last five years among viewers 18-49 years old. “By partnering with AMC and the incredibly successful ‘The Walking Dead’ series, we’re bringing together two of the most passionate fan bases in the country. We’re excited to give fans the opportunity to collect limited edition Mountain Dew products featuring iconic show characters, and unlock new walkers each week with the augmented reality app,” said Chauncey Hamlett, Senior Director of Marketing for Mountain Dew.
The Walking Dead Encounter
Through the partnership, they launched “The Walking Dead Encounter” augmented reality app. The app allows fans to bring some of the famous zombie walkers into their own real-world environment; additionally, they can share their experience on social media. Scott Collins, President of Advertising Sales for AMC Networks stated, “With our partners at Mountain Dew, we’ve built something that includes extensive visibility for our series, closely aligned with their product, and the augmented reality app merges the real world, the world of the show and a popular beverage in an incredibly powerful and sharable way. This level of partnership and commitment would be notable for any television show, but that it is happening headed into the eighth season and 100th episode of ‘The Walking Dead,’ is remarkable and demonstrates the enduring appeal, urgency, and reach of this iconic series.” “The Walking Dead Encounter” app is available to download on both iOS and Android devices.
Continuing the branded partnership, “The Walking Dead” characters are featured on Mountain Dew’s products in stores nationwide. Some of the characters featured will include: Rick Grimes, Michonne and Daryl Dixon on individual bottles and 12-pack outer cases. This unique packaging will be sold this fall, while supplies last.